Utterbond x PushOwl Integration

What is PushOwl?

PushOwl is a web push notification app tailored primarily for eCommerce stores, particularly on Shopify. It enables merchants to send real-time push notifications directly to customers' browsers, even when they are not on the website. These notifications can be used to drive sales, recover abandoned carts, announce promotions, and engage customers.

Why Integrate PushOwl with Utterbond Subscriptions?

Integrating PushOwl with Utterbond Subscriptions allows businesses to create a more robust and automated subscription marketing strategy. Push notifications can drive more sign-ups, reduce churn, recover lost sales, and improve customer engagement, making it a valuable addition to any subscription-based business.

Advantages of integrating Pushowl and Utterbond

  • Instantly notify customers when their subscription begins.

  • Notify customers if a payment is skipped, prompting necessary action.

  • Inform customers immediately when a subscription is cancelled, allowing for re-engagement opportunities.

  • Trigger notifications for failed payments, encouraging customers to update their payment details.

  • Remind customers about upcoming charges, helping them manage their finances.

  • Alert customers when a paused or cancelled subscription is reactivated, ensuring they stay informed.

How do I Integrate Pushowl with Utterbond?

To set up the integration with Utterbond, ensure you have an active Brevo account. If not, create one here. Once this step is completed, follow the instructions below:

  • Navigate to Utterbond Subscriptions > Settings > Integrations > PushOwl.

  • Click on "Set up," and enable "Connect".
  • Enter the PushOwl API key and click on “Save”.

  • Your integration steps are now complete, and the Utterbond Subscriptions app is connected with PushOwl.

Setting Up Triggers In Brevo

Please ensure that you've installed the Pushowl app from the Shopify App Store.

After installing the Pushowl application from the app store, follow these steps:

Step 1: Log in to your Pushowl account.

Step 2: Generate and Copy your API key from Profile -> SMTP & API -> API keys -> Generate API key

  • To generate an API key, navigate to the Brevo dashboard.


Step 3: Paste the PushOwl (Brevo) API key in the Utterbond subscription Pushowl app integration section.

Step 4: For the use of the Utterbond subscription dynamic variable:

  • The user needs to use “params” as a prefix.

Dynamic variable

  • {{ params.subscriptionContractId }}
  • {{ params.itemName }}
  • {{ params.variant }}
  • {{ params.amount }}
  • {{ params.date }}
  • {{ params.items }}
  • {{ params.orderInterval }}
  • {{ params.link }}

Integration Triggers

  • Subscription Start: This event will be triggered when the subscription order is placed.
  • Subscription Paused: This Event will be triggered when a subscription is paused.
  • Subscription Payment Skipped: This Event will be triggered when a subscription is skipped.
  • Subscription Cancelled : This Event will be triggered when a subscription is cancelled
  • Subscription Payment Failed: This event will be triggered on billing attempt (payment) failure for a subscription contract.
  • Subscription Payment Success: This event will be triggered on the billing attempt (payment) success for a subscription contract.
  • Subscription Upcoming Charge: This event will be triggered on the upcoming subscription order.
  • Subscription Re-active: This event will be triggered when the subscription is activated from paused or cancelled status.

Utterbond Integration events

  • Utterbond subscription events are shown in the automation section

If you need help with this integration please don't hesitate to contact our support team using the in-app chat toggle or by e-mail at support@utterbond.com.

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